In a show of unity between retailers, for one night only the West End will celebrate shopping like never before as everyone from high-end designers to high-street stores will lay on a fashion extravaganza.
More than 200 shops in W1 are taking part by offering a wealth of added extras. Thirteen fashion capitals around the world are involved in putting the joy back into shopping and celebrating the night.
“In these difficult economic times, we want to reward the spirit of enterprise and imagination that the fashion industry encapsulates,” says Vogue editor Alexandra Shulman. “We’re delighted to be in a position at Vogue to undertake this enterprise and bring retailers and shoppers together in central London for this feel-good occasion.”
A limited edition T-shirt has been designed to commemorate the occasion, available at many of the participating stores. It costs £10 and all the proceeds go to Crisis, the UK charity for the homeless.
One not to miss is Stella McCartney where Gwyneth Paltrow, Alexandra Shulman and Camila Batmanghelidjh invite you to celebrate Vogue Fashion’s Night Out at the Stella McCartney store in 30 Bruton Street W1.
Preview launch of Wardrobe and Me: an exhibition from the young people of kids company.
- Have your photo taken on a photo board of the Stella McCartney A/W 10 Advertising Campaign.
- Sale of the official Vogue FNO tshirts and bags.
- Exclusive prize draw to win a bag of Stella McCartney goodies.
- Canapes, cupcakes, cookies and cocktails.